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AI shopping agent for brands to engage, guide, and convert shoppers.

Asa is a product developed and mantained by alphablocks.ai a startup based in India founded by Kritarth Vyas. It is currently available live on selected brands including ilemjapan.com - a global japanese health and wellness brand.

Asa brings the best of in-store sales to your online storefront — proactive, on-brand, and trained to convert. In real time, for every shopper.

Built to sell. Trained to answer like you.

People don't buy when they're uncertain. Asa changes that. It guides shoppers with clarity—recommending the right products, answering with precision, and proactively nudging your shoppers towards conversion. Every response speaks in your voice, backed by your facts.

Answers that guide shoppers

Asa instantly answers shopper questions using only your brand’s data and your shopper’s context — no guessing, no tickets. From recommendations to ingredients to usage, it answers before your shoppers bounce.

Nudges that drive action

Asa detects shopper hesitation, confusion, scrolls, or intent to leave — and steps in at the right moment to recommend, reassure, or re-engage. Converts more traffic than just relying on random discounts or guesswork.

Interactions that feel like you

Every interaction sounds like it came from your team — not a bot. Asa learns your voice, follows your rules, and knows when to hand off — so every reply feels human, helpful, and on-brand by default.

Turnkey setup. Fully configurable AI agent system.

You connect. Asa learns. It’s that fast. From product details to brand voice, Asa trains itself and gets smarter as you go — always learning, always on-brand, and always under your control.

Train

Connect your tools or upload content — Asa trains itself on your catalog, FAQs, and reviews. It learns fast, stays up to date, and gets smarter with no extra work.

Customize

Make Asa sound and feel like your brand — not just an AI assistant. Set how it looks, your tone of voice, adjust how detailed it responds, and set conversation starters or fallback paths.

Deploy

Preview and launch Asa in minutes with a no-code widget that fits seamlessly into your store. It's mobile-friendly, matches your brand, and auto-updates as your content changes — no devs needed.

Observe

Go beyond pageviews and clicks. See how Asa is performing, how it's helping your customers, real questions your shoppers are asking, and how it's driving sales.

Shoppers hesitate. Asa answers. Sales convert.

• Problem: 70% — of shopper questions are pre-purchase.
  • Most shopper questions happen before they buy — and most stores aren’t ready to answer them.

• Solution: 95% — Asa accuracy on pre-purchase queries
  • Asa handles even tough product questions — instantly, confidently, and on-brand.

• Result: 40% — more shoppers add to cart and potentially buy
  • When shoppers feel seen and understood, they add to cart faster — right from chat.

• Result: 20% — lift in conversions vs traditional browsing
  • Asa turns hesitation into action — converting browsers who would’ve otherwise bounced.

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