Frequently Asked Questions
What is Asa?
Asa is an AI-powered storefront agent designed to enhance your online store experience. It answers questions, recommends products, and personalizes the shopping experience for visitors in real time. With a turnkey, no-code setup, Asa integrates seamlessly with your CMS (Shopify), and starts working instantly.
How can I add Asa to my ecommerce website?
To add Asa to your website, train it on your brand data, products, and policies via an intuitive dashboard. Customize its appearance and tone to match your brand, then deploy it effortlessly using the no-code setup provided.
What are the benefits of using Asa?
Asa enhances your online storefront's customer experience by guiding shoppers to the right products and providing key specifications helping them to reach a decision, boosting conversion rates and average order values (AOVs) while reducing drop-offs. It also automates frontline support and sales, acting as a AI-enabled top-tier store representative, saving your CX team time and effort.
What is assists-based pricing? How are assists counted?
Asa pricing is based on assists — only when we meaningfully help. You’re charged when Asa actually contributes to a shopper’s journey, not just replies. No handoffs, no filler — just real value, clearly counted. Learn more about how assists are counted [here](https://help.asa.alphablocks.ai/asa-ai-agent-resolutions).
What kinds of questions can Asa answer?
Asa AI empowers your customers with purchase decisions by providing detailed product insights, helping them find items that meet their needs, comparing products, and answering general policy related information about your brand.
Can I add teammates to my Asa dashboard?
Currently, you can only have one user per Asa account. However, organization signups and role management features are in development and will be available in the coming months.
Can I create multiple AI agents or sub agents for specific tasks?
At this time, you can only have one AI agent per Asa account. However, support for multiple task-specific agents is in development and will be available on paid plans soon in Q2 this year.
Do I need to have a developer to use Asa?
No, you don’t need a developer to use Asa—it’s a turnkey, no-code AI agent that can be setup and deployed live easily. Developer-specific APIs and SDKs are in progress for brands wanting to customize Asa further with code.
What is a storefront AI agent?
A storefront AI agent is a fully autonomous AI agent that analyzes, optimizes, and enhances your visitors entire customer journey on your storefront using real-time engagement, automation, and personalization. It drives intelligent support interactions, optimized sales, and tailored shopping experiences—boosting engagement, conversions, and revenue effortlessly.
How will Asa get trained on my ecommerce store?
Enable our e-commerce CMS integration (currently Shopify) via the dashboard, and Asa will consume, understand and remember your product, collection, policy pages, blogs, and articles, and more. It will automatically train on this information, making it ready to assist your customers within minutes! You can also enhance Asa’s knowledge by uploading files, scraping webpages, adding templates, and more. Visit our [Help Center](https://asa.alphablocks.ai/help) to learn more.
Can I give Asa a personality? Can I give it custom instructions?
Yes you can assign Asa a personality to match your brand guidelines as well as provide it custom instructions on how to behave in certain situations. More on this in the help center.
How will Asa help in right product recommendations?
Asa's recommendations are highly personalized, analyzing customer queries, behavior, and preferences to match them with your products using your tags and AI-powered semantic tagging. This creates a seamless shopping experience that boosts conversion rates by delivering the product matches customers truly want.
How exactly will Asa know what my customers want?
Asa understands the context of each buyer conversation, tracking intent to pinpoint their exact needs. Using advanced semantic filtering and tagging, it searches your content and products to deliver precise responses or recommendations. If unsure, Asa asks clarifying questions or redirects to human support, ensuring buyers avoid AI loops.
How does Asa help customers in their purchase journey?
Asa guides customers through every pre-purchase step—highlighting top products, matching them to the right item, providing detailed info, and sharing tailored features and reviews to speed up decisions. Plus, Asa answers queries on store policies like returns, refunds, and delivery times!
Can my customers use it to search for products?
Absolutely! Beyond basic product data, Asa leverages advanced natural language processing to decode buyer intent, analyzing product details, features, reviews and benefits. It recommends the top 5 most relevant products tailored to each customer’s needs, preventing choice overload and speeding up their search.
Does it automate my customer support workflows?
Automating customer support is currently in development and will be available in Q2 this year. Once in production, Asa will handle both pre- and post-purchase queries, and we’re enhancing it with smart features to automate up to 80% of complex workflows, letting your team focus on the toughest 20%. This will be a revolutionary step in customer support. Stay tuned!